stickK is a website, founded a by a couple Yale professors, that helps people reach their goals, usually weight-loss or exercise related. Their method to motivate the unmotivated-able is as old the putting money in the swear-jar; you don’t stick to your commitment, you pay. You can set it up so that if, say, you don’t go to the gym three days out of the week, your credit card gets charged and the money goes to a charity. Smart, right? What I like even better is the twist that instead of making the money go to a charity you believe in, say, Habitat for Humanity, you can make the money go to a charity which you would NEVER support, say Sarah Palin’s political action committee. That way, if you’re like me, you can’t easily rationalize not going to the gym by saying “well, at least the money is going to a good cause.” It’s not. The money is going to a terrible cause, all because of your laziness.