Bianca Kosoy is a badass. No other way to say it. The NY Times has a brief but enlightening article about Ms. Kosoy, the creative director for Equinox, that high-class, high-style brand of luxury gyms. Now, usually I find stories about cooler-than-everybody ad execs to be obnoxiously overblown. But. after reading about Kosoy’s work and life, I’m convinced she might actually be cooler than everybody.What makes Kosoy so cool? Well, the number one thing that caught my eye was the fact that, while she may be in charge of the image for the country’s highest-profile luxury gym brand she doesn’t work out. In the article she states, “I never work out. I think fitness is a fraud. That’s why I try to make it look like fashion.”
Just because she’s a high-powered executive at Equinox, she’s proud of the fact that she’s not into the product. We should all be so bold. Though, it probably helps that she’s good at her job.
A few other awesome things about Kosoy:
• She says her best friend is Johnny Walker.
• Her parents call her “The Great White Tattooed Lesbian Hope”.
• In the article, Kosoy contemplates buying a gold plated necklace in the shape of a maching gun for her new girlfriend, who she has dated for three weeks, and provided with an expensive gift every day, because she’s deeply enamored. So, essentially, dating Kosoy is like dating a high-born Saudi, except she’s a woman, she’s covered with tattoos and more baddass than everybody.
• She rides a custom Vespa, with the plates “Ey Jude”
After reading up a bit about Bianca Kosoy, the lesson I think us aspiring adults can take from her is, if you’re really good at what you do, you can be as baddass as you like.
Henry Goldman is the head writer for yr an adult. His adult life just isn’t turning out as baddass as he’d hoped. So let’s all try and get better folks.